Bullriding Tour beefs up a busy Friday at the Fair

Friday, July 2, 2021

A huge hit last summer was the return of rodeo action, with the Extreme Bull Riding Tour and Barrel Racing event put on by Double S Bull Company. The event returns this year, as the longest running and most awarded bull riding tour in the midwest. The show will be Friday night starting at 7:30, right after the free “Food From a Farmer” meal. The event is free with fair admission.

An average of 30 bull riders compete in the tour each year, seeking the thrill of the full 8-second ride. “When you hit the ground after making a good ride and the crowd is hooping and hollering it’s a feeling you can’t explain it makes you feel untouchable,” said bull rider Nick Reynolds.

The Double S Bull Company is based in Sidney, Iowa, operated by the Shad and Vicki Smith family. They have provided stock for top rodeo events including the Wrangler National Finals in Las Vegas, The National Western in Denver, the San Antonio Show and Rodeo in Texas, and Tri-State Rodeo in Fort Madison.

Iowa native Smith began as a bull rider himself for a dozen years, keeping a few bulls around the family farm for practice. Soon, he had riders coming in offering to pay to practice with his bulls. “Pretty quick, I had 200-300 people on the weekends coming from Omaha and getting on practice bulls and hanging out. From there, I started leasing bulls to some smaller rodeos and pretty quick we had a business,” he says in an interview. The Smiths three children, Cash, Paige and Cade, all participate in rodeo competition as well.

The riders and stock organizers voted Buena Vista County Fair as best experience on their entire midwest circuit last year, and will be presenting that award during their 2021 fair show.