Each year, Pilot readers are ensuring local children stay warm by donating $10,000 or more to the Mr. Goodfellow program, which yearly funds the purchase of winter outwear for hundreds of needy day care, pre-school and elementary-aged children throughout the county.
But area businesses are pitching in as well, contributing time and resources.
Partners in the business community include Storm Lake Bomgaars, Citizens Community Credit Union, Citizens 1st National Bank, Rust's Western Shed and Julius Cleaners.
Contributions include receiving monetary donations, discounting new items for Goodfellow recipients, mitten and hat donation trees, drop-offs for new and gently used outwear, repairs and cleaning.
Several business partners told the Pilot-Tribune they appreciate the giving spirit of their employees and the community.
"Citizens Community Credit Union is happy to contribute to this worthy charity. It is good to know our donations contribute to the joy and happiness of children and their families in our community," said Lori Droegmiller, Citizens Community Credit Union.
Deb Galvin, Citizens 1st National Bank, described the program as a "great contribution" to the Storm Lake community.
The Mr. Goodfellow campaign was started by former Pilot publisher W.C. Jarnagin during the Depression years of the late 1920s, and became one of the community's most longstanding traditions, with one hundred percent of all donations serving children.
The program has now been widely duplicated across the country.
For more information about the Mr. Goodfellow program, contact the Pilot-Tribune at 712-732-3130.
Monetary donations are accepted at the newspaper office, 527 Cayuga Street, or by mail: Mr. Goodfellow, in care of the Pilot-Tribune, P.O. Box 1187, Storm Lake, 50588.