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BVU announces selection of Jennifer Felton as marketing and communications director

Friday, August 24, 2012

Jennifer Felton, a Storm Lake native, was recently selected as Buena Vista University's Marketing and Communications director.
Buena Vista University announced Monday that Jennifer Felton has been named director of University Marketing and Communications.

Felton, a native of Storm Lake, has worked in creative positions in BVU's marketing department since 2001. Before coming to BVU, she owned Felton & Company and also worked at Mills Financial Marketing. For the past 11 years, she has been associate director and creative director of University Marketing and Communications.

"Throughout her career at BVU and her time as associate director, Jennifer has demonstrated her strong commitment to creating effective marketing strategies that meet the needs of the University," says Ken Converse, vice president for institutional advancement. "As BVU evaluates new opportunities to enhance the educational experiences of our students, her creative talents and leadership skills will be valuable assets."

"I am dedicated to moving the University marketing efforts forward in a strong and strategic way," says Felton. "There is nothing more rewarding that to be involved in the creation, implementation and creative execution of marketing and communication strategies that advance the mission and vision of the University."

Felton's husband, Todd, is the owner of Felton Concrete. Her parents, Jon and Janet Wiegand of Storm Lake, are both BVU graduates.

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