Levi Boyd, director of sales and marketing, explained the different types of technology that is available: LCD, LED, plasma and rear-projection.
Since not all TVs are created equal, there are four factors to consider before deciding which type of TV to purchase: Internet capability, how large, where it will be displayed and what type of lighting will be available.
LCD (liquid crystal display) comes in sizes ranging from 19 to 65 inches, consumes less power than plasma and works well in bright rooms. However, LCD is being phased out slowly, with production eventually ceasing, Boyd said.
LED (light-emitting diode) models are available in sizes 32 inches and up, uses less power than LCD, offers a thin panel with improved picture quality. LED TVs are also available in smart models, which can connect wirelessly to Netflix or other internet apps, and also provide 3D viewing capabilities.
DLP (digital light processing) is available in sizes 60 inches and larger manufactured by Mitsubishi. Light projects from a mirror to screen, allowing the capability for up to 92 inch screens.
Plasma models are available in 42 inches and larger, and are manufactured by Panasonic, Samsung and LG, offering high performance in dark rooms and uniform viewing angles, but can consume more power than LCD and LED models. As the original HD technology offering better contrast and better refresh rates than LCD and LED, Boyd said he thinks plasma will be sticking around, as long as it continues to integrate internet connectivity and 3D viewing.
Sharp, LG and Samsung in sizes 46-47 inches and 55 inches are the most popular models at Zone, but Boyd said they often get requests for custom home entertainment systems.
Does a small store mean small selection and high prices? Not at Zone.
"People are often confused, and think that because we are small, we don't offer as good of pricing, but we are on a comparable scale with national retailers," Boyd explained. "When you buy a TV, you are buying into Zone and become a stakeholder."
Free local delivery and set-up for optimum use is available, as well as component hook-ups, such as Blu-ray players.
Although the new TVs have crystal-clear pictures, sound is not what is used to be, Boyd said. To counter that, Zone offers a wide selection of speakers, from sound bars to full surround sound.
For those who are still unsure what type of TV is best for them, Zone offers free home consultation, checking out the potential spot for the new TV, then offering recommendations.
Check out Zone's selection at 508 Lake Avenue or call 712-732-4000 to schedule a home consultation.