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Thursday, July 24, 2014

Silver Screen Secrets

Friday, October 20, 2000

Taking tickets and popping popcorn are just a few of the steps necessary in running a theatre.

Jason Kohn manages the Fridley Vista III Theatre and Video Warehouse in Storm Lake and Cherokee and has been involved in the entertainment business since 1991. Kohn loves his job and loves sharing the movies with others.

"This is a fun business to be in if you like movies," Kohn said. "I'm always watching movies, whether it be in the theatre or on a video."

The theatre in Storm Lake receives its movies from either Tecna color or the Film Depot, both out of Des Moines.

"The movies that come to Storm Lake are selected by a booking department in the home office in Des Moines," Kohn said. "They book all the movies in our chain."

There are 33 Fridley Theatres and Video Warehouses located throughout the state of Iowa. There are three others located in Nebraska.

The movies come to the theatre the day the movie is to begin. The movies begin playing on a Friday and continue playing until the following Thursday. The movie will stay in Storm Lake anywhere from one to two weeks, unless it's so wildly popular it gets held over. A few, like "Star Wars," managed about eight weeks.

"People usually get confused as to when a movie will start," Kohn said. "On Thursdays we change the marque outside the theatre to try to remind people when the new movies will start."

The movies arrive at the Fridley Theatre in aluminum cans. A movie that runs one hour and 15 minutes will come in one can, while a movie that lasts three hours and 15 minutes will come in three to four cans. Each can contains the movie reels that are later projected onto the big screen.

"Most people don't know how the movies work," Kohn said. "And that once the movie is started, it's impossible to rewind it quickly."

Read the rest of this article in the 10/19 Pilot Tribune