Entreprener's second store debuts Monday
When local business entrepreneur Nancy Hall surveyed the downtown Storm Lake apparel scene earlier this year, she noticed there was a lack of a wide selection of clothes in name-brands such as Columbia and Nautica from the area, a void that had given customers seeking shirts, pants and coats in those brands no option but to travel to Sioux City or Des Moines to purchase those types of clothes.
Beginning this Monday, customers will no longer have to travel on Highway 20 or Interstate 35 to buy those name brands, as Hall will be opening The Other Place on the corner of Lake Avenue and East 6th Street, a business which will carry a full line of Columbia, Nautica and other trademark-laced clothes.
Hall said she and husband Bob decided the time was right to open up the company in town, and said she was looking forward to providing customers with an outlet that would enable them to browse through a wide selection of the latest fashions without having to venture away from Lake Avenue.
"We thought that there was still a market here in Storm Lake for some clothing lines that are missing from the area right now, and we decided to open this store to provide the clothes to fill that market," Hall, a longtime Storm Lake resident, said. "Customers need choice and selection, and this new store will provide more choices and more brands for people shopping in Storm Lake. We're definitely excited about it."
The Other Place will carry a full line of adult sportswear items such as shirts, sweaters and pants, and will offer one of the widest selections of Columbia coats in the area, including a variety of coats for children in sizes 8-16. The store will also be the new home for Hall's tuxedo rental business, which is currently housed in her current store, the Lake Avenue Clothing Company.
Hall, who has owned and managed Lake Avenue Clothing Company in downtown Storm Lake for 3.5 years, said her current and future enterprises would be assets to one another.
"I think the clothes in here will complement what I have in the other store, and both stores will work well together," Hall, who will manage both businesses, said. "There are going to be a number of different promotions between the stores that will encourage people to visit Lake Avenue Clothing and The Other Place, so they will definitely springboard off each other."
Hall said one of the reasons she decided to put the store inside the former Bridal Reflections building was to add another boost of energy to downtown Storm Lake, which has seen a number of new companies fill storefronts along the street within the past year.
"It wasn't too many months ago that there were a lot of empty buildings here in town and they've filled up pretty nicely," Hall said. "It's nice to see that the downtown area is growing, and to help the area grow even more is something that we feel good about."
Storm Lake will not be the only town where Hall hopes The Other Place will spark interest, as she said the store will be looking to draw customers from all around northwest Iowa.
"We have received a lot of positive feedback from out-of-town customers who have visited the Lake Avenue Clothing Company, and we think we can serve a lot of people from around the Storm Lake area," Hall said. "There are a lot of smaller towns around the area who have lost their men's and women's stores, and this new store will provide all of the people in those towns and Storm Lake with another option here in downtown."