New showroom addition
Employees of Storm Lake Honda will be celebrating more than just the 25th anniversary of the store this fall, as the store will also be marking the addition of a new showroom which will provide room to display more inventory in a customer-friendly environment.
Visitors to the large-vehicle store, located at 205 East Milwaukee Ave. in Storm Lake, will soon be able to stroll through walkways in a new 4,200-square foot addition to the business, a project which will double the amount of floor space currently present in the building.
While floor items in the current store are set close together, the new addition will allow Storm Lake Honda owner Larry Schultz to put similar vehicles together in individual display areas, allowing items such as motorcycles to be viewed separately from snowmobiles by customers.
Work on the endeavor started last week, and Schultz said the project, which is expected to be completed in November, should prove to be beneficial for the company on several fronts.
"We decided to build a display design for the store because that is the way the industry is going, and we think it's going to be a positive for us," Schultz said. "It's going to allow us to offer more displays and be able to display more inventory, and we hope it's going to help us increase sales because we can display more items."
The existing structure, which was built behind the previous store five years ago, offers about 4,200-square feet of floor space, but Schultz said the business, which has recorded an increase in sales in each of the past several years, was outgrowing the building and needed to expand.
"We were just running out of room," Schultz said. "It's too small for the inventory that we want to display now."
Storm Lake Honda, which has approximately $1 million in inventory, sells a wide variety of vehicles, including a number of brands of motorcycles, snowmobiles, all-terrain vehicles and scooters, and draws patrons from around the Siouxland region. It has also sold machines to customers in places such as Minnesota, Nebraska and Arizona.
The company, which currently has 11 employees in its sales, parts and service divisions, will also add two offices for new employees in its sales division in the expansion.
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