Combining over 27 years of cosmetology experience, two local entrepreneurs have fused their passion of cosmetology with years of training to create an up-and-coming area business.
Located at 104 W. Railroad in Storm Lake, Tangles Hair Salon offers a variety of cosmetology services to men, women and children of all ages including hairstyling, hair coloring, manicures, pedicures, and in the near future, skin care.
While Tangles proprietors and former cosmetology instructors Amy Korell and Brenda Harrold credit their early success to the diverse range of services offered by the independent salon, among the most important aspects of their new business are a friendly, relaxed atmosphere and, most importantly, services provided to walk-in customers.
"We do get a lot of phone call appointments, but the fact that we accept walk-ins helps business, as well as our customers," Harrold said. "It's definitely convenient."
While their business may be new, the owners and operators of Tangles are no strangers to the world of cosmetology.
Korell, a Storm Lake native and graduate of St. Mary's High School, received her certification from Faust Institute of Cosmetology in Storm Lake before working in various salons throughout the area for ten years. She later returned to Faust, serving as a certified instructor over a period of seven years, where she met Harrold, her future business partner.
A native of Spirit Lake, Harrold graduated from her hometown's Faust campus. After six years spent in salons, she arrived in Storm Lake, also serving as an instructor at Faust for over two years when, in December, she and Korell opted to open a business of their own.
"Something we've both always wanted to do was open our own salon," Harrold said.
"So one day while we're at lunch, we decided that we really wanted to do it," Korell added. "It actually started out as kind of a joke, but when we saw this property, we looked into it and the price was right. So was the location."
From there, Korell and Harrold performed minor renovations to the former home of A-1 Siding, including the installation of sinks, new plumbing, carpeting and many coats of paint. After four months of work which the two affectionately referred to as "a family affair," Tangles Salon officially opened for business on April 1.
The duo claims the salon's namesake originated from an investment of ideas, as well as plenty of time spent mulling over the possibilities.
"We wanted something that was one word, catchy, and easy to remember," Korell said. "We were brainstorming, we came up with 'Tangles,' and the name just stuck."
In over three months of business, the duo credits luck, tactful advertising and most of all, word of mouth for the steady stream of customers who credit the salon for its personal service by the two stylists.
"We definitely can't complain at all," Harrold said. "We just missed making it into the phone book, so we've basically relied on advertising and word of mouth. We've really had a lot of referrals, which is a good thing since many salons have already established their clientele."