Both schools have changed coaches since then, Kirk Ferentz taking over for Hayden Fry at Iowa and Mike Leach replacing Spike Dykes at Texas Tech.
Leach brought in a ball-control passing game that's in sharp contrast to the ground-oriented offense that Dykes favored. Tech quarterback Kliff Kingsbury has averaged 48 passes a game in leading the Red Raiders to a 7-4 record.
Kingsbury has completed 365 of 529 passes for 3,502 yards and 25 touchdowns with nine interceptions.
Texas Tech has victories over Kansas State and Texas A&M. Its losses were to Texas, Nebraska, Oklahoma and Kansas.
"We are looking forward to a great football game with Iowa," Texas Tech athletic director Gerald Myers said. "This game will be between two football programs on the rise."