Ron Brown has been named as the new advertising director of the Storm Lake Pilot-Tribune, but he isn't new to either the professional field or to the community.
A resident of Storm Lake for 21 years, Brown has been serving in regional advertising management for CNHI newspapers, working with the Pilot-Tribune's sister newspapers in Spencer and Spirit Lake. His previous experience includes nine years managing advertising for the Advertising Guide, 11 years as marketing director for Fitzpatrick Auto Center, and advertising director work earlier in his career for a local music business.
He is pleased that his career has brought him full circle, back to work in media in his hometown. "You always hear people say it's good to get out of your comfort zone, but I'm glad to be back in my comfort zone here in Storm Lake," Brown said. "It's a good feeling when you walk in places and you know most of the people. I love Storm Lake, my family's been here a while, and I plan on being here for a long time helping the Pilot-Tribune serve the community."
Brown will be responsible for coordinating the advertising for the newspaper, the Buena Vista Shopper and the many special interest publications produced by the Pilot-Tribune staff. "We have an excellent newspaper here, and I think we can fit our advertisers' needs better than anyone else. The timeliness of our publications and the excellent advertising team in place here is a big positive."
Community involvement has been a priority for Brown, as he is a member of the Elks Lodge, is on the Chamber of Commerce Retail Committee and has been coordinator of the annual citywide Memorial Day service for the past four years.
Brown said that he will use his experience on both sides of the advertising desk to help local businesses. "I've been involved in both placing and creating ads and trying to sell ads. I have been a part of both side of the advertising operation," Brown said. "I know what I liked when I was in the business of trying to place ads in the local newspapers, radio and television for my employers, so hopefully I can use that knowledge to help our clients feel comfortable here."
Brown went to the University of Nebraska-Omaha in order to become an architectural engineer and drafter, but later decided to go into the retail clothing business instead. After moving to Storm Lake, Brown worked at a music store for several years, and he said the experience as advertising director there first allowed him to become acquainted with the arenas of print and electronic advertising. "It really lets you know the limits and strong points of each forum. That has helped me understand how best to help all of the clients we have."
An advertising product is only as stong as its people, Brown said, and their ability to create unique and exciting ideas to bring advertisers together and provide them with services targeted to their specific needs. "It's a team effort with everybody on the sales team here," Brown said. "It should always be a win-win situation for everyone involved in the entire process."
Brown and his wife Debra reside in Storm Lake. Their eldest daughters Melissa and Mara work in Omaha, son Chris is a GM technician at Fitzpatrick Auto, and youngstest daughter Amy is a junior at Buena Vista University.