Iowa Secretary of Agriculture Bill Northey today this week that Galva Holstein Ag of Galva is one of two 2009 winners of the Secretary's Biodiesel and Ethanol Marketing Awards. The awards were created by the Iowa Department of Agriculture and Land Stewardship to recognize fuel marketers that have gone above and beyond in their efforts to sell renewable fuels.
"Iowa is the leading producer of renewable fuels and it is retailers and distributors, like these two companies, that are the link between that industry and the customers who are using the product," Northey said. "Galva Holstein Ag has made promoting renewable fuels an important part of their businesses and these awards are an opportunity to recognize them for their efforts."
The Secretary's Ethanol and Biodiesel Marketing Awards were designed to recognize businesses that market the renewable fuels they have available through creative efforts including, but not limited to: hosting special events highlighting their renewable fuels, development of creative signage, initiation of new advertisements or marketing efforts, and dramatically increase pump availability.
The winners were announced during the Petroleum Marketers & Convenience Stores of Iowa Annual Meeting in Des Moines on Jan. 13th. The Petroleum Marketers and Convenience Stores of Iowa (PMCI) is a non-profit state trade association serving the needs of independent petroleum marketers and convenience store owners throughout the state of Iowa.
Delayne Johnson of Galva Holstein Ag in Galva is the 2009 Secretary's Ethanol Marketing Award winner for efforts to promote ethanol and expand the availability of higher ethanol blends. They have been long-term advocates of renewable fuels and this year were the first fuel retailers in Iowa to install an ethanol blender pump, which allows customers with FlexFuel vehicles to select from a number of different ethanol blends. Galva has one of only 9 blender pumps currently operating in the state.
"Galva Holstein Ag has aggressively marketed E85 and as a result has seen very strong sales, even though their pumps are located in rural communities. Their promotional efforts have included newspaper articles and advertisements, radio talk shows, company newsletters, direct mail to owners of FlexFuel vehicles, signage and auto dealer/service technician training," Northey said.
Johnson was nominated by Lucy Norton from the Iowa Renewable Fuels Association.
"Iowa is truly the national leader in renewable fuels, and that would not be possible without support from retailers across the state that market these home-grown fuels," Northey said.