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Thursday, May 5, 2016

Digital storytelling is newest marketing tool

Tuesday, August 26, 2008

Digital storytelling is a new marketing tool that is replacing the slide presentations and even power point presentations.

Several Storm Lakers and others had the opportunity to participate in a three-day class with professionals from California. In the end, they were able to create their own three-minute digital piece, marketing their organizations from their personal perspectives.

The class was made available by a grant received Buena Vista County Community Partnership for Protecting Children. Coordinator of the organization is Jean Drey. Iowa Central Community College provided space for the class to be conducted.

Allison Meyers and Gayle Nicholls-Ali of Center for Digital Storytelling, were the teachers for the group.

"The participants selected photos, wrote scripts and added music and using the computer program, came up with their finished product.

"This is a good marketing tool, said Cindy Johnson of Northwest Iowa Alcohol and Drug Treatment, though she was creating a program to highlight the school mentoring program." She said she would probably share the program with organizations such as Kiwanis and other groups to spur an interest and increase the number of mentors.

Sara Huddleston created a program for Council Against Sexual Assault but as a Storm Lake Council member, she now has the knowledge to make other programs to promote the city. Other participants were Elizabeth, SL Public Library; Erica Wassenaar, Headstart; Gina Lowman, Upper Des Moines; Ashley Christensen, Family Drug Court for Cherokee an, Ida and Woodbury Counties; Laurie Carlson, Parent Partners Program and Veronica McFadden and Stacy Kepner.

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