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Tuesday, July 22, 2014

'Pop vs. Soda' campaign too close to call, says Kum & Go

Thursday, August 7, 2008

What do more consumers in Iowa call their carbonated beverages? According to Kum & Go convenience store's "Pop vs. Soda" summer campaign, Pop is currently winning the majority of the vote. Participating Iowa residents have pushed Pop to 53% of the vote, a modest lead over the 47% of votes for Soda.

The regional campaign is neck-and-neck as we enter the last month of summer. Pop has taken the lead with in-store voting, claiming eight of the 12 states in which Kum & Go has convenience stores. Soda carries a solid lead in Montana, Colorado, Arkansas and Missouri.

The "Pop vs. Soda" debate has also reached an international level, where it doesn't appear a decision can be made either. Online tracking shows visitors from 68 countries have logged in to cast their vote. From Denmark to Thailand, pop, or soda, drinkers are also passionate about their beverage's name.

Consumers can still cast their vote at www.pop-vs-soda.com or buy buying specially designated drink cups at Kum & Go in Storm Lake and elsewhere.



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