The Canadian owned Meridian Manufacturing plant of Storm Lake hosted about 70 to 80 dealers, Monday at their plant. Meridian employees had the goal of promoting the dealers who came from as far away as Ontario and Texas.
"We sell everything through our dealer network," says Doug Harms Advertising and Marketing Coordinator for Meridian. Meridian manufacturers a wide variety of grain storage units, bulk seed tenders and petroleum tanks.
The purpose of the visit was to talk about new product models, show dealers changes that have been made to improve products, encourage them to join their booking program and offer some technical training. The booking program allows dealers to buy inventory at an earlier time so production crews have a better idea of what is needed and can plan accordingly.
According to Eric Boughey, Regional Sales Manager this is the first time the Storm Lake plant has held a meeting like this, however, he says they plan to make it an annual event.The meeting was also a chance for dealers to give Meridian some feedback about what customers are wanting.
"We thought with the growth of our business, we had to do this," said Boughey. "With the growth, we're not out there as much." Boughey said dealers serve as both eyes and ears for the manufacturing company. There are different needs in different parts of the country, Meridian officials say.
Since the company was purchased in 2004 by Westman Group, previously owned by Gary Friesen, the company has grown to 200 employees and sales have close to doubled, says General Manager Darryn Thiessen
For more information visit www.meridianmfg.com