Entrepreneur Gary Hineline hasn't let his older age stop him from pursuing his latest venture - opening a 40,000 square foot furniture and flooring warehouse in Storm Lake.
Hineline who opened Furniture and Floors for Less on May 28 at the intersection of Expansion Blvd and Hwy 71, has been in the business since about 1961. The new warehouse is open seven days a week.
When he started he was filled with "vision, determination and a strong desire for customer satisfaction" he says. "I want them (customers) to have a good experience in the store - a clean feeling store," says Hineline. "(I want to give them) a good value for the price they pay."
He says he wants to offer customers quality, value and selection. Hineline said it's also important to him to have quality employees who can help customers with whatever need they may have.
"Every employee here has a lot of experience," says Store Manager Chris Gano. The store currently has six full-time staff and two part-time staff. The warehouse sells nylon, berber and commercial carpeting and hard surface flooring, sectional and area rugs, mattresses and bedroom sets, name brand furniture for children's rooms, dining rooms and living rooms and other room decor.
Installers are available for flooring products and delivery is offered. Gano says she's heard many customers comment on how a warehouse like this was needed in Storm Lake
Since his business started in 1961 it has since grown and his Harlan location was recognized as business of the year about five years ago. Hineline says he moved his business from his porch to a rented location in Omaha. A new building was built in 1971 in Omaha and the business continued to grow. In 1986 Hineline joined Carpet One which is a buying group for small business owners.
At the time he was one of 13 original members to join the group and now Carpet One has over 2,000 memberes across the country. In 1988 Hineline opened a store in Harlan, however, in 1998 it was gutted by a fire and had to be rebuilt. However, that didn't stop Hineline. He added an additional 7,680 square feet was added to the new store in 2001. Hineline has also opened new stores in Clarinda and Maryville, MO.