Over the past 10 years Osweiler's has been in business in downtown Storm Lake they've seen the styles change, they've seen the people change and they've seen the locations change.
One thing they said they haven't changed and don't plan to change is their commitment to one on one service. Osweiler's is ladies' fashion store with clothing and accessories for all ages.
"I really like helping people find what they're looking for," said Sharron Culbertson, manager. Culbertson said she dislikes it when she goes into a retail store and no one is around to help her find the right size or the right color.
Culbertson and Shyla Sokolowski, assistant manager, said they both really enjoy interacting with customers on a daily basis. "I just enjoy all the people who come in," Culbertson said. "It's different everyday, you get to meet new people everyday," Sokolowski added.
Arline Charling, of Oakland, NE, said she visits Osweiler's whenever she can. "She likes to come in and visit us," said Culbertson. Charling who is originally from the Storm Lake area said she enjoys coming home to shop and appreciates the personal service they offer. "I also just like all their clothes, very seldom do I ever walk out with nothing," she said chuckling.
Culbertson and Sokolowski said they also enjoy seeing the new fashion that comes in each season as they try to keep an up do date line. "It's kind of like Christmas getting new merchandise in," said Sokolowski. Culbertson agreed. "It's fun working with the new clothes, the new fashions each season," she said. Culbertson has been the manager during the time the Storm Lake location has been open. She started in the retail business right after high school and said she can't imagine doing anything else.
Sokolowski came to work in the Storm Lake location in 2003, previously to that she worked at other Osweiler locations. Osweiler's also has three part-time employees as well.
Osweiler's moved to three different locations on Lake Avenue over the past ten years, however, the ladies said they like their current location the best which they moved into about five years ago. The store originally opened in The Women's Shop location after they went out of business and then they moved again to where ReMax is currently located.
Culbertson pointed out that the current store has more lighting and is a bigger than the previous buildings with a better atmosphere. "It's so pretty and light in here," said Charling.
The store is owned by Ron and Kathy Birkestrand of Webster City who also own three other Osweiler's stores in Webster City, Fort Dodge and Algona. Birkestrands have owned the stores for about 25 years years.
"They (Birkestrand's) really enjoy serving the smaller communities," said Sokolowski. The business was named after previous owners, Shirley and her late husband Paul Osweiler of Webster City.