One Man's Viewpoint

Thursday, March 6, 2008

It's in the box

I noticed the new box of Kellogg's Rice Krispies the other day (can you tell I work at a grocery store?) and I actually paused to look at what it had to say.

Now Rice Krispies is not known for its astounding prizes you can pull out of the box, in fact most of the time it's mail in offers only. This time around the new prize you could mail in for, with two proofs of purchase plus shipping and handling, was a set of watches. Yes, two prizes. The catch? One is for mom and the other is for her daughter.

The front of the box flashes a set of floral, plastic watches deemed Barbie worthy. Although I must applaud Kellogg's for avoiding complete sexist products by also offering a Hot Wheels set of watches as well...but I still think they are meant for mother and daughter. Regardless, it was nice to see a splash of masculinity and something for a father and son if they so chose to go in on this together.

This may seem like a ridiculous thing to be talking about or even to stop and acknowledge, but think about it. In our consumerist society, we rarely stop to think about what is being shoved at us. We pay no attention to the dinky toys shoved into the box of cereal we eat in the morning, and most of the time we have no reason to. I can recall a few of the absurd things I dug for when I was little (and half the time it was the real reason I wanted a certain cereal).

But this prize is different. This prize is for two people. And for a mother and a daughter! Are we seeing a change in the world with this very special toy we can find in a cereal box?

Okay, so maybe I am blowing it a tad out of proportion, but I still think this is a grand idea. A cereal toy meant for a child and their parental figure to share together. I don't know about you, but I think it's a brilliant idea to take a cheap toy that traditionally has no respect other than a minute of amusement to children, which they only throw away after a few uses, and turn it into something that has a bonding factor between parent and child. Do you know how cool those kids will think they are if they have a watch just like their mom or dad?

As we get more and more busy in today's society we often neglect the smaller moments than can really strengthen our relationships with each other. I may be taking this opportunity for more than it's worth, but I think it's those little things that can really make a difference.

And who knew the cereal industry would suddenly swing in a family direction? Although their commercials lately have been leaning more that way with the family making Rice Krispie treats together using the new organic Rice Krispies. Another bonding moment; baking together!

Now I'm not saying the answer to life's problems lies at the bottom of a cereal box; by no means is that so. I still think it's definitely worth taking the time to look and see if there is at least something worthwhile.

* Tyler Kirkholm is a BVU senior from Storm Lake, interning with the Pilot-Tribune.