The American Bankers Association announced the winners of its 2007 Financial Marketing Awards, and Mills Financial Marketing won gold in the "Customer Acquisition" category for its FBB Corporation branding campaign. This is the third award MFM in Storm Lake has brought home from the national competition, winning two categories in 2006.
The awards, which were announced during the ABA Marketing Conference, recognize the year's most impressive bank marketing campaigns, including print, radio, television, direct mail, multi-media and online advertising in the financial service industry.
A panel of financial serves marketers and advertising professionals judge each entry based on the implementation of the communication strategy, tone, message and positioning, as well as the campaign's overall quality.
Each of the 390 entries was divided into 11 categories, including annual report, brand, community service, inspirational, financial education, humor, diversity, internal branding, customer retention marketing and customer acquisition marketing.
Each category had a premier financial advertising campaign winner that was judge in four asset levels: under $500 million, $500 million - $1 billion, $1 billion - $5 billion and more then $5 billion. Financial institutions - banks, savings and loans, insurance companions, brokerage firms, investment firms, credit card companies and their adverting agencies submitted entries.
MFM entered the $1 billion - $5 billion category.