Brooks to host workshop in Storm Lake

Thursday, September 27, 2007

Roger Brooks, a founding member of the award-winning Destination Development team, has worked in tourism and economic development for more than 20 years, and has become one of the most recognized experts in the field of tourism, consumer trends, marketing, and project development in the country. The Storm Lake Convention and Visitors Bureau has obtained the services of Roger and he will be in Storm Lake from Oct. 9 to Oct. 11.

Roger's wealth of experience includes assisting at the ground floor level of development resorts including Whistler Resort, British Columbia; Hilton Head Island, S.C.; and Copper Mountain Resort, Colo. Over the past 10 years, he has worked with nearly 400 communities, assisting them with business and product development plans, marketing programs, market assessments, retail improvement, and guidance to increase their tourism and economic development potential. Roger is nationally recognized for his ability to get communities excited, energizing them to success.

With his expertise in marketing, advertising, and public relations, Roger has developed a series of highly entertaining and educational marketing workshops, which are extremely popular. Roger's commitment to his clients doesn't end with the final presentation; he is motivated by the desire to see them succeed, and enjoys following up with them long afterward to answer any questions or offer additional assistance.

There will be workshops on Oct. 10 that will be open to SLDAC members. They are:

* 8-10 a.m.: Seven Immutable Rules of Successful Tourism

* 10:15 a.m.-12 p.m.: Seven Immutable Rules of Successful Downtown/Retail

* 1-3:15 p.m.: The Art of Differentiation/Branding

If you are interested in attending one or all of these free sessions, please call the Chamber to register by Sept. 28. Lunch will be provided for a small charge if interested.