SL prom students alone are expected to spend a total of more than $50,000 to prepare for night of a lifetime.
Memories don't always come cheap. For around 300 students expected to attend prom at Storm Lake High School this weekend, it is estimated that their personal expenses alone will add up to a whopping $50,000 evening.
Girls in this area spend, on average, $200 to $600 on prom alone. Guys tend to fare better, averaging $80 to $150 in out-of-pocket cost.
The main expense is, of course, the perfect dress. The formals being chosen this year are costing $80 to $400 - and in a few cases, beyond.
Dresses of choice for this season's prom vary in style. Most dresses this year are sleeveless or strapless. "There are a lot of spaghetti straps," says Norm Knoke of Bridal Reflections in Storm Lake.
Another unique feature on this year's dresses is the detailing on the backs. "What seemed to be important this year was the back, there were some very unusual things on the back... it's all about how the dress laces up or the way the straps criss cross," says Knoke.
Girls will also be modeling some stunning new citrus colors at this year's prom.
"New colors this year were mango orange, lemon yellow, and lime green. They were all popular," says Knoke.
Besides that, girls - or their parents - often invest in an array of accessories. Shoes for prom cost on average between $30 and $60.
"A lot of girls are going with the silver and clear shoes. The girls have been getting away from the dying of shoes," says Knoke.
Then there's the jewelry, feather boas, garters, handbags, shawls, and other unique items that make an outfit complete - and keep the cash registers singing.
Read the rest of this article in the 4/19/01 Pilot Tribune.