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Wednesday, Apr. 23, 2014

For SL woman, motherhood trumps business

Monday, April 24, 2006

Joni Johannsen was not able to attend the ceremony where her daughter Chandler received honorable mention in the soil conservation poster contest on Wednesday. In fact, she has not even seen the poster. This is only one example of the reason she made the decision to close Uptown Consignments.

She likens the daily opening of the store that sells pre-owned fashions and other items to getting ready for a garage sale every day. Though profitable, it takes a lot of work.

"It was a matter of being too tied down," Johannsen said. "I don't think I have touched a hobby for six years."

Not just hobbies. She has found less time to spend with her husband and three children. The combination of early mornings and late nights of work have taken their toll. With only one chance to watch her three children grow, Johannsen has decided it is time to call it quits.

"My two older children are getting involved in so many activities that I'll be spending the next few years as a chauffeur to them as well," she laughed.

Johannsen partnered with her sister-in-law in 2000 to open Uptown Consignments when the consignment shop that had been serving Storm Lake closed. She became the sole owner in 2002.

"That was when my kids were younger and I didn't have any activities to go to," she said.

Six years later, she hung signs in the front window advertising everything must go - with the unusual proclamation that she was holding a "Closing to be a stay at home mom" sale.

The last day the business will be open is May 13. Johannsen reminds consignors with items still on the floor they need to be picked up by April 29. Consignors with more than $5 in store credit will have checks mailed to them or they may stop into the business and pick them up.

"With over 2000 area consignors over the past few years, I will miss the great people I met through the store," she said.

While the closure of the store may seem to be happening all of a sudden, Johannsen says it has been in the works for some time.

"I'd been thinking about closing or selling the store for the past year, ever since my youngest daughter was born," she said. "It was a hard decision to make, but I am really getting excited about being home with my kids in time for summer."



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