New identity for hospital

Monday, March 19, 2001

Buena Vista Regional Medical Center reflects growth and direction.

Buena Vista County Hospital is no more after being renamed yesterday at a board of trustees meeting.

Buena Vista Regional Medical Center is now open for business.

The name was chosen to reflect the hospital's emerging regional emphasis, although some departments already attract people from neighboring states.

Also, marketing efforts are continuing to attract people from beyond Buena Vista County to the state-of-the-art facilities and comprehensive care, said hospital administrator and CEO Jim Sinek.

A major component of BVRMC's new services will be the addition of a women's health center in the coming years. A capitol campaign is currently underway for the approximately $4 million project that includes the women's center.

Sinek explained the name change, which has been under discussion for several years.

"The word 'county' has a misconception about it when you think of our operations," he said. "We offer a comprehensive menu of services to all people of the region."

Patients in the oncology department represent three different states, Sinek said, and the pain clinic attracts patients from up to 100 miles away.

The future women's health center and the introduction of industrial and sports medicine will draw even more people from across the area, Sinek said.

Read the rest of this story in the 3/17

Pilot Tribune.

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