A packed house at the Embers meeting room Wednesday evening witnessed the official unveiling of Storm Lake's new community logo, "Jump Right In!"
The City of Storm Lake hired Strategic America of Des Moines to design the logo in a branding campaign based on comment from business leaders throughout the community. The branding campaign is a unified effort of the City of Storm Lake, Storm Lake Chamber of Commerce, Storm lake Area Development Corporation, and the Storm Lake Convention and Visitors Bureau.
The new logo comes right in time as Project AWAYSIS, a $30-million lakefront development project, is getting into high gear with a massive earthwork effort going on in the Sunset Park area the last several weeks.
Project AWAYSIS Project Director Mike Wilson said the message conveys a new, unique, different, relaxing, and comfortable feeling about Storm Lake.
Gary Lalone, executive director of the Storm Lake Chamber of Commerce and Storm Lake Area Development Corporation, held one side of the banner as Wilson held the other for the official unveiling of how Storm Lake will see itself in the future.
"We are one of the leaders in our state in our educational system," Lalone said as one example. As for the logo, said Lalone, "I think it says a lot of what we're about. It's an important piece of what we've become."
Postcards, T-shirts, mugs, bumper stickers, and even fake tattoos were available as door prizes or for those present to take with them.
Wilson said businesses that were chamber members were welcome to use the new logo. However, he cautioned that there could be no modifications of the logo since the use needed to be consistent as part of the community's branding campaign.
The T-shirts, coffee mugs, and other items just arrived Wednesday. Once pricing is determined for the items, they should be available for sale at the Storm Lake Chamber of Commerce at 119 W. Sixth St. or City Hall at 620 Erie St.